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Food Facts : Crushed Bugs used in Artificial Food Colouring
Picture of : Asian longhorn beetle: used as artificial colouring in your yogurt!
Yes, if you see food labels that read "artificial colouring" and "colour added" that means most likely you'll be eating bugs along with other ingredients. The FDA does not require companies to be more specific about their food colouring. Therefore, companies choose not to label "crushed beetles for red dye", a label that might discourage consumers from buying their products. Dannon admits to using cochineal beetles as a dye to some of its yogurt products.
In 2009, Michael Jacobson has attempted to pressure the FDA to require more specific labeling for the sake of those who might have allergies.